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Psychiatrists rank Lilly tops in survey

Executive Summary

Eli Lilly garnered the most votes from psychiatrists as a company they hold in high esteem in Verispan's Pharmaceutical Company Image 2008 study. Lilly was mentioned by 43 percent of the 422 psychiatrists surveyed; the second through fifth place holders were Pfizer, Johnson & Johnson, AstraZeneca and Forest. Increased visits by Lilly sales reps could have something to do with Lilly supplanting Pfizer, which held the top spot in the 2006 survey; a selling audit by Verispan found Lilly's calls to psychiatrists were up almost 25 percent for the 12 months ending in March 2008 compared to the 12 months ending in March 2006
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