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PatientsLikeMe.com Social Web Site Is Resource For Drug Market Research

Executive Summary

Social networking Web sites such as PatientsLikeMe are providing pharmaceutical companies with a new model for market research

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People Power: How The Crowd May Shape The Funding And Development Of Drugs

Companies are sprouting across the pharma value chain that harness the voices of patients and other individual stakeholders to drive the research, development, and financing of drugs. Pharma is taking tentative steps toward using these methods, but high barriers remain to their systematic integration in R&D.

Social Networking Sites: Small Step For Firms, Giant Leap For Research

As social networking Web sites court big pharma with new services, firms now must decide whether such forums can play a useful role in collecting data and monitoring markets

Social Networking Sites: Small Step For Firms, Giant Leap For Research

As social networking Web sites court big pharma with new services, firms now must decide whether such forums can play a useful role in collecting data and monitoring markets

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