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Red Cross tells J&J to have a heart

Executive Summary

Johnson & Johnson files a civil complaint against the American National Red Cross and its commercial licensees Aug. 8 over use of the Red Cross emblem, to which J&J holds certain commercial rights. J&J says that ARC possesses "only the rights to use the Red Cross trademark in connection with its non-profit relief services" - which the drug company says does not include the non-profit's licensing of the trademark for use on products including "baby mitts, nail clippers, combs, toothbrushes and humidifiers" sold in retail and commercial outlets. In a statement ARC CEO Mark Everson calls J&J's action "obscene," noting that all money received from sale of the products is reinvested in its humanitarian programs and services. J&J claims the action "is in direct violation of a Federal statute protecting the mark as well as in violation of our longstanding trademark rights" and is asking that ARC and its licensing partners stop using the emblem on first aid, preparedness and related products sold to the public and to surrender to J&J sales proceeds from the products, with interest...
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