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Pfizer’s Chantix Launch Priority Is Managing Expectations, McKinnell Says

Executive Summary

Managing expectations about the effectiveness of Pfizer's smoking cessation therapy Chantix at launch will be vital to the long-term success of the compound, CEO Hank McKinnell said

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Alli Approved OTC For Weight Loss With “Goal Oriented” Indication

FDA's approved labeling for GlaxoSmithKline's first-in-class nonprescription weight-loss drug alli (orlistat 60 mg) emphasizes a "goal oriented" indication as opposed to a six-month duration of use as originally proposed

Pfizer Continues Slow Exubera Roll-Out, Wants To Grow Chantix Market

Exubera goes to primary care in 2007: Pfizer will roll out its inhaled insulin Exubera to general practitioners starting in January, the company said; patient and physician education programs limited to endocrinologists began in July (1"The Pink Sheet" July 24, 2006, p. 3). Compensation for sales reps will also change in January: Reps "were incentivized to educate rather than drive volume," Pfizer Head of U.S. Pharmaceutical Operations Peter Brandt said Oct. 19 during the firm's third quarter earnings call. "We are going to be driving more of the volume out of the next wave of our rollout going to the GP community"...

McKindler? New Pfizer CEO Echoes McKinnell’s Views On Payers, Scale

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