Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Bristol reviews Plavix ad

Executive Summary

Bristol-Myers Squibb has conducted an audit of a recent Plavix direct-to-consumer ad and maintains that there is no difference in the speed of delivery between efficacy and safety/risk information in voiceovers. At a recent Regulatory Affairs Professional Society DTC conference, a Bristol regulatory director agreed with attendees that the voice delivering the safety information was faster (1"The Pink Sheet" May 22, 2006, p. 27). Attendees also said the change from a male voice to a female voice for delivery of the safety/risk information was distracting. Bristol said it intentionally switched voices to call attention to safety/risk information and noted that the ad was pre-cleared by FDA...

You may also be interested in...

DTC Guideline Implementation: Does “Ask Your Doctor” Spark A Dialogue?

As industry continues to implement PhRMA's guidelines on direct-to-consumer ads, debate has arisen as to how companies can effectively enact the principle that advertising should encourage a conversation between patient and physician

Japan Regulators Kept On Track Despite Pandemic

While it was not as affected as some other countries, Japan still had the pandemic to deal with and regulators responded while managing to keep up regular product review work, including several world-first approvals. Coronavirus vaccine roll-outs and the first general annual reimbursement price cut are on the cards for this year. 

QUOTED. 21 January 2021. Larry Biegelsen.

The recently US FDA-cleared Velys robotic-assisted system from DePuy Synthes has distinct features. It also has a small footprint that makes it well-suited for ambulatory surgery centers. See what Larry Biegelsen, an analyst with Wells Fargo, said about it here.




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts