Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Pharma punts on big game

Executive Summary

No pharmaceutical DTC ads air during Super Bowl XL Feb. 5. Only ad to run during the previous Super Bowl was for Lilly/Icos' Cialis; Lilly has since stopped broadcasting DTC ads for the erectile dysfunction agent during major sporting events (1"The Pink Sheet" Aug. 8, 2005, p. 9). PhRMA's voluntary guidelines for DTC took effect Jan. 1...

You may also be interested in...

Super Bowl MVP – Heart Man

King will run "Heart Attack," a disease awareness ad during the Super Bowl Feb. 4. "With the suspense and drama of a Hollywood action movie, 'Heart Attack' features a Heart Man going about his everyday business when he is ambushed by high blood pressure and his accomplices - high cholesterol, overweight and diabetes. When the villainous risk factors are done with 'Heart Man,' he is left with a clear understanding of the risk they pose," King says. The unbranded ads direct the audience to take an online 1quiz to determine their own risk of heart attack or stroke. Last year pharma did not run any ads during the game (2"The Pink Sheet" Feb. 13, 2006, In Brief). King's decision to use an unbranded ad is somewhat surprising given that the firm's lead antihypertensive, ACE inhibitor Altace (ramipril), holds only a small portion of the branded antihypertensive market...

FDA’s 2021 Budget Priorities For Cosmetics, Food Programs Include AI Use In Postmarket Oversight

FDA’s food, dietary supplement and cosmetics division seeks funding to support its artificial intelligence capabilities, including post-market surveillance and speedy interventions in instances where safety issues arise. Also of note, the agency cites UV filters’ effects on the skin microbiome as a research priority in its fiscal 2021 budget justification to Congress.

Don't Take For Granted A Patient's Role In Clinical Trials, Experts Say

Catering to patients can help make clinical trials more accessible and useful, presenters argued at a recent conference.




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts