Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

AstraZeneca Questions Value Of DTC Ads, But Is Still Launching New TV Spots

Executive Summary

AstraZeneca will soon have both experimental and marketplace data to help refine its new policies on direct-to-consumer advertising

You may also be interested in...



AstraZeneca Takes Five: DTC Study Finds Five Risks Per Ad Is Optimal For Recall

An AstraZeneca study on consumer communication through direct-to-consumer television advertisements identifies five risks as the optimal number to include in order to ensure consumer recall of safety information

AstraZeneca Takes Five: DTC Study Finds Five Risks Per Ad Is Optimal For Recall

An AstraZeneca study on consumer communication through direct-to-consumer television advertisements identifies five risks as the optimal number to include in order to ensure consumer recall of safety information

Merck DTC Research Tool Under Development With Input From FDA

Merck is developing a research protocol to evaluate consumer understanding of direct-to-consumer television ads for prescription drugs, the company announced

Related Content

Topics

Latest News
UsernamePublicRestriction

Register

PS046536

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel