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Executive Summary

Ads for erectile dysfunction drugs will not be shown on the NBA basketball finals because the programs have been identified by all advertising media buyers as not meeting PhRMA's over-18 audience demographic for such products, Coalition for Healthcare Communication Exec Director John Kamp says during a Food & Drug Law Institute DTC advertising conference Sept 20. Consensus on other sporting events is more difficult, Kamp notes, but golf will likely continue as a broadcast medium for such advertising (1"The Pink Sheet" Aug. 8, 2005, p. 9)...
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