Pfizer DTC Guidelines Include New Brief Summary Format
Executive Summary
Pfizer intends to use a new "brief summary" format in its direct-to-consumer advertisements, the company said in an Aug. 11 announcement of changes to its DTC policy
You may also be interested in...
DTC Guideline Implementation: Does “Ask Your Doctor” Spark A Dialogue?
As industry continues to implement PhRMA's guidelines on direct-to-consumer ads, debate has arisen as to how companies can effectively enact the principle that advertising should encourage a conversation between patient and physician
DTC Guideline Implementation: Does “Ask Your Doctor” Spark A Dialogue?
As industry continues to implement PhRMA's guidelines on direct-to-consumer ads, debate has arisen as to how companies can effectively enact the principle that advertising should encourage a conversation between patient and physician
AstraZeneca Questions Value Of DTC Ads, But Is Still Launching New TV Spots
AstraZeneca will soon have both experimental and marketplace data to help refine its new policies on direct-to-consumer advertising
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: