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BioPharmaceutical

PBM Challenges In Entering Medicare Rx Include Creating Brand Awareness

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The challenge in creating brand awareness is an issue for pharmacy benefit managers weighing participation as a Medicare prescription drug plan sponsor, Express Scripts said
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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