PBM Challenges In Entering Medicare Rx Include Creating Brand Awareness
Executive Summary
The challenge in creating brand awareness is an issue for pharmacy benefit managers weighing participation as a Medicare prescription drug plan sponsor, Express Scripts said
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Part D Regs Suggest CMS Will Be Flexible On PBM Role In Bidding Process
Entities seeking to participate in the Medicare Part D benefit as subcontractors to risk plans will not be prohibited from participating in the fallback plan market under the Centers for Medicare & Medicaid Services' final implementing regulations
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