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AstraZeneca Nexium Ad Campaign May Shift To Up-Sell Prilosec OTC Patients

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Executive Summary

AstraZeneca is considering development of a direct-to-consumer ad campaign for Nexium that would target Prilosec OTC users

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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