PhRMA Adds Depression Awareness To Communications Efforts
Executive Summary
The Pharmaceutical Research & Manufacturers of America is highlighting the costs of depression in the workplace as part of its 2004 theme on the "underuse" of prescription drugs
You may also be interested in...
Rx “Underuse” Is PhRMA Focus For 2004; Agenda Includes Uninsured, Imports
The Pharmaceutical Research & Manufacturers of America hopes to shift attention in 2004 away from high drug prices to the "underuse" of medications
PhRMA PR Strategy Includes Disease-Specific Reports On Savings From Rx Use
The Pharmaceutical Research & Manufacturers of America is including an emphasis on overall cost savings from Rx use in certain diseases as part of its communications strategy
Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: