Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Medicare Rx Sales Effort Has Ground To Cover, Focus Groups Suggest

Executive Summary

The pharmaceutical industry faces an uphill battle to "sell" the Medicare law to beneficiaries, research sponsored by the Kaiser Family Foundation suggests

You may also be interested in...



Medicare Rx Card “Rejected” By Seniors, Dems Say, Citing Low Enrollment

Low enrollment in Medicare-endorsed drug discount cards indicates that seniors have "rejected" the program, Senate Minority Leader Tom Daschle (D-S.D.) maintained

Medicare Rx Card “Rejected” By Seniors, Dems Say, Citing Low Enrollment

Low enrollment in Medicare-endorsed drug discount cards indicates that seniors have "rejected" the program, Senate Minority Leader Tom Daschle (D-S.D.) maintained

Rx Industry Will Sell Medicare Bill; Card Launch Will Be First Test

PhRMA's efforts to support the roll-out of the Medicare prescription drug benefit will begin with the use of industry sales reps to deliver educational material, incoming Pharmaceutical Research & Manufacturers of America Chairman Miles White (Abbott) told the association's annual meeting in Palm Beach, Fla. April 3

Latest Headlines
See All
UsernamePublicRestriction

Register

PS044123

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel