DTC Guidance Should Include “Consumerized” Risk Terms, AstraZeneca Says
Executive Summary
FDA should establish a list of consumer-friendly medical terms to be used in risk information for product advertisements, AstraZeneca said
You may also be interested in...
FDA Disease Awareness Ad Policy Is Unfair To Small Firms, BIO Says
Restrictions on disease awareness advertisements proposed by FDA will hurt small biotech firms, the Biotechnology Industry Organization said
FDA Disease Awareness Ad Policy Is Unfair To Small Firms, BIO Says
Restrictions on disease awareness advertisements proposed by FDA will hurt small biotech firms, the Biotechnology Industry Organization said
FDA Releases DTC Guidances; “Not The Last Word” On Ads, McClellan Says
FDA's publication of three draft guidances on direct-to-consumer advertising is unlikely to relieve pressure on the agency to explain its approach to enforcement actions against drug manufacturers that repeatedly run false and misleading promotions