European DTC Advertising Ban Is Here To Stay, British Rx Association Says
Direct-to-consumer advertising is unlikely to be allowed in the European Union "for the foreseeable future," Association of the British Pharmaceutical Industry Commercial Affairs Director Martin Anderson said
You may also be interested in...
FDA is encouraging the European Union to adopt direct-to-consumer advertising, Deputy Commissioner Lester Crawford, PhD, said during the George Mason Law Review Antitrust Symposium in Washington, D.C. March 2
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011
FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials