DTC Increases Overall Market Size, Not Specific Product Share – Kaiser Study
Executive Summary
Direct-to-consumer advertising increases the size of the market for a given therapeutic class rather than the share of a particular product, a study funded by the Kaiser Family Foundation suggests
You may also be interested in...
Disease Awareness Ad Guidance Stresses Need For “Distinct” Messages
The impact of FDA's draft guidance on disease awareness ads will depend upon how willing manufacturers are to allot portions of their advertising budgets to non-branded ads
Disease Awareness Ad Guidance Stresses Need For “Distinct” Messages
The impact of FDA's draft guidance on disease awareness ads will depend upon how willing manufacturers are to allot portions of their advertising budgets to non-branded ads
Lilly/Icos Will Launch Cialis DTC Ads Once Doctors Are “Fully Educated”
Patient preference will be one theme of professional promotions for Lilly/Icos' erectile dysfunction therapy Cialis, Icos CEO Paul Clark indicated Jan. 13 at the J.P. Morgan health care conference in San Francisco