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Levitra Clears FDA In Time For NFL Season; Priced At Discount To Viagra

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Executive Summary

Bayer/GlaxoSmithKline's Levitra will be ready for launch in time for the kickoff of the National Football League season Sept. 4

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Bayer/GSK Levitra Has 16% Share Of New Scripts; 2003 Sales Reach $180 Mil.

Bayer/GlaxoSmithKline's Levitra has a 16% share of new prescriptions in the erectile dysfunction disorder market, Bayer CFO Klaus Kuhn reported during a year-end investor meeting March 18

Bayer/GSK Levitra Has 16% Share Of New Scripts; 2003 Sales Reach $180 Mil.

Bayer/GlaxoSmithKline's Levitra has a 16% share of new prescriptions in the erectile dysfunction disorder market, Bayer CFO Klaus Kuhn reported during a year-end investor meeting March 18

Super Bowl Ads Pit Levitra Against Cialis; Viagra Stays On The Sidelines

Bayer/GSK's new "reminder" ad for Levitra takes metaphorical digs at both of its competitors in the erectile dysfunction therapy category

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