Pfizer To Adopt Pharmacia Marketing PR: Mergers Changing Publicity Skills
Executive Summary
Pfizer is preparing to adopt Pharmacia's approach of having a separate marketing PR group as a best practice program for the newly merged companies
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Pfizer Responds To “The Pink Sheet” On Partnerships
[The following is a copy of a Dec. 6 letter from Pfizer to "The Pink Sheet" objecting to coverage of a speech by CEO Hank McKinnell (1"The Pink Sheet" Dec. 2, p. 14). The article focused on the portion of McKinnell's remarks that covered potential trouble points for partnerships.]