DTC Ads Remain Controversial Despite Positive Study Results, PhRMA Says
Executive Summary
The Pharmaceutical Research & Manufacturers of America is prepared to use the results of recent direct-to-consumer advertising studies to respond to critics of the marketing practice
You may also be interested in...
GSK Selling Direct To Canadian Pharmacies, Auditing Orders To Curb Imports
GlaxoSmithKline is selling its products direct to pharmacies in Canada that are suspected by the company of selling to consumers in the U.S
GPhA Objection To Generic Drug Rule Could Backfire, FDA Counsel Troy Warns
The generic industry should consider carefully any attempt to derail FDA's regulatory approach to Waxman/Hatch reform, agency Chief Counsel Daniel Troy told the Generic Pharmaceutical Association
FDA Readies Report On DTC, Says Physician Survey Supports Current Policy
FDA expects to publish a report on its 1997 direct-to-consumer broadcast advertising policy this spring
Existing Subscriber?
Sign in to continue reading.
Need a specific report? 1000+ reports available
Buy Reports
Need a specific report? 1000+ reports available
Buy Reports
New to Pink Sheet?
Start a free trial today!
Register for our free email digests:
Register for our free email digests: