BBDO expands DTC work
Ann Devereux will head new BBDO "Health Work" unit dedicated to DTC advertising. Previously president and founder of Consumer Healthworks, Devereux later served as president and chief operating officer of Merkley Newman Harty Healthworks. The unit will be based in New York, where the agency's flagship office currently handles consumer advertising for select Bayer, Pharmacia and Novartis OTC brands...
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