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Ortho Novum 7/7/7 generics

Executive Summary

Barr's branded generic Nortrel 7/7/7 launches Jan. 2 with AWP of $193.28 for six dials, a 10% discount to Ortho-McNeil's oral contraceptive Ortho Novum 7/7/7 (norethindrone/ethinyl estradiol), according to Price Alert. Watson's authorized generic, Necon 7/7/7, has an AWP 10 cents below Barr's. Watson launched simultaneously with Barr under an agreement with Ortho (1"The Pink Sheet" Nov. 4, 2002, p. 20)...

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