Schwarz Omeprazole Launch Is Limited By Manufacturing Capacity
Executive Summary
The limited manufacturing capacity of Schwarz' subsidiary Kremers Urban Development Co. means the company will supply generic omeprazole to all major pharmacy chains and drug wholesalers, but will distribute to mail order operations on a limited basis
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Schwarz Omeprazole Strategy, Part 2: DTC Ads, No Further Price Cuts
Schwarz is giving generic omeprazole a marketing push into the broader proton pump inhibitor category rather than reducing price to further capture Prilosec's share in the omeprazole segment
Schwarz Omeprazole Strategy, Part 2: DTC Ads, No Further Price Cuts
Schwarz is giving generic omeprazole a marketing push into the broader proton pump inhibitor category rather than reducing price to further capture Prilosec's share in the omeprazole segment
Tidbits From The Fourth Quarter Calls, In Brief
AstraZeneca Prilosec generic erosion: AstraZeneca's Prilosec holds 47% share of total prescriptions following generic omeprazole entry in late 2002, CFO Jon Symonds says on Jan. 30 investor call. "We must, of course, be cautious with only six weeks of data available...but it's clear that the erosion rate is significantly less than that observed with either Prozac or Zestril at a similar stage, seemingly consistent with Kudco's inability to fully supply the market." Schwarz' subsidiary Kudco is distributing generic Prilosec on a limited basis due to supply constraints (1"The Pink Sheet" Dec. 16, 2002, p. 30)....Nexium ramp-up: Nexium total prescription share is over 20%, up more than eight percentage points in 2002. Share of total scripts written by gastrointestinal specialists is more than 27%...