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PBM public relations

Executive Summary

The Pharmaceutical Care Management Association, the pharmacy benefit management industry's trade association, engages Porter Novelli Washington to coordinate a public education campaign on the role of PBMs in healthcare. In recent conference calls with industry analysts, PBM executives have emphasized the need for PCMA and member companies to communicate the value of PBMs to the public (1"The Pink Sheet" Aug. 5, p. 15)...
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