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GSK "Orange Card" Helps Sales Reps With "Tougher" Physicians, Firm Says

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Executive Summary

The "Orange Card" discount program is helping GlaxoSmithKline sales reps reach "tougher-to-see" physicians, Chief Operating Officer Robert Ingram told an Oct. 23 conference call.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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