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Schering-Plough Claritin DTC Ads Are Target Of Rx Consumer Litigation Group

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Executive Summary

A consumer litigation coalition lawsuit against Schering-Plough over direct-to-consumer advertising for Claritin (loratadine) is claiming that the company's DTC ads are misleading because they imply a higher degree of efficacy for the allergy drug than has been proven.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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