DTC Ads Are "Most Accurate" Rx Info Source Due To FDA Oversight - PhRMA
Executive Summary
FDA regulation helps ensure that direct-to-consumer ads are the most reliable prescription drug information available, the Pharmaceutical Research & Manufacturers of America maintains.
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Senate DTC hearing
Senate Commerce/Consumer Affairs Subcommittee DTC advertising hearing postponed until July 24. The committee had rescheduled the hearing for July 18 after being delayed May 22 due to floor votes. The witness list will remain the same as the May hearing; FDA's Division of Drug Marketing, Advertising & Communications and the Pharmaceutical Research & Manufacturers of America are among those testifying (1"The Pink Sheet" May 28, p. 9)
Senate DTC hearing
Senate Commerce/Consumer Affairs Subcommittee DTC advertising hearing postponed until July 24. The committee had rescheduled the hearing for July 18 after being delayed May 22 due to floor votes. The witness list will remain the same as the May hearing; FDA's Division of Drug Marketing, Advertising & Communications and the Pharmaceutical Research & Manufacturers of America are among those testifying (1"The Pink Sheet" May 28, p. 9)
Senate DTC hearing
Commerce/Consumer Affairs Subcommittee hearing on direct-to-consumer advertising rescheduled for July 18. Hearing originally was slated for May 22, but was delayed due to floor votes. Session will be held from 2:30 p.m. to 5 p.m. in Russell Senate Office Building room 253