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Celebrex Switches Create Approximately 7% of Scripts For Merck Vioxx

Executive Summary

Switches from Celebrex to Vioxx accounted for approximately 7% of prescriptions for Merck's COX-2 inhibitor during November.

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COX-2 inhibitors top 20 mil. scripts

Pfizer/Searle's Celebrex ended 1999 with a total of 16.6 mil. prescriptions following a January 1999 launch, while Merck's Vioxx had 4.6 mil. prescriptions for the year after its May launch, according to IMS Health data

Vioxx Strategy Aims To Switch Patients Up From OTC To Rx Market

Merck is looking to move patients out of the over-the-counter analgesic market to the prescription COX-2 inhibitor Vioxx, Merck Human Health-The Americas President David Anstice said at Merck's annual business briefing Dec. 9 in Whitehouse Station, N.J.

Searle, Merck Promise No More Price Increases Until March 2000

Searle has promised its pharmaceutical buyers that it will not raise prices on any of its products before March 1, 2000.

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