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One-Third Of Consumers Ignore DTC Print Ad Brief Summary - FDA Survey

Executive Summary

Approximately one-third of consumers ignore the brief summary information that accompanies print DTC advertisements, according to FDA's survey "Attitudes and Behaviors Associated with Direct-To-Consumer Promotion of Prescription Drugs."

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DTC Ads Are "Most Accurate" Rx Info Source Due To FDA Oversight - PhRMA

FDA regulation helps ensure that direct-to-consumer ads are the most reliable prescription drug information available, the Pharmaceutical Research & Manufacturers of America maintains.

DTC Ads Are "Most Accurate" Rx Info Source Due To FDA Oversight - PhRMA

FDA regulation helps ensure that direct-to-consumer ads are the most reliable prescription drug information available, the Pharmaceutical Research & Manufacturers of America maintains.

DTC survey

FDA plans to survey physicians on direct-to-consumer advertising as follow-up to its 1999 consumer survey (1"The Pink Sheet" Jan. 24, 2000, p. 11). The agency will also conduct a follow-up survey of 775 patients. The physician portion of the study will investigate "DTC-related patient interactions, perceived patient outcomes, attitudes toward appropriate DTC categories, and general opinions about DTC advertising," FDA said

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