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DTC Ads Spur Increased Patient Compliance, Prevention Study Maintains

Executive Summary

Direct-to-consumer prescription drug advertisements "positively affect patient compliance with prescribed drug therapies," according to a survey on DTC advertising by Prevention magazine.

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DTC-Generated Rx Script Volume Remains Flat - 1999 Prevention Survey

The percentage of consumers who received a prescription as a result of direct-to-consumer advertising has not changed in the past year, Prevention magazine's 1999 DTC survey reveals.

DTC-Generated Rx Script Volume Remains Flat - 1999 Prevention Survey

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Print Component Of Broadcast DTC Ads Should Have Equal Reach

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