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Serono planning Serostim direct-to-consumer ads for November AIDS wasting launch.

Executive Summary

SERONO PLANNING SEROSTIM GROWTH HORMONE CONSUMER ADS as part of the November launch of the somatropin injectable product for AIDS wasting or cachexia approved on Aug. 23 ("The Pink Sheet" Aug. 26, T&G-1). Serono will advertise Serostim in consumer magazines to reach patients with AIDS in addition to traditional promotions in medical journals.
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