FDA tobacco reg gives agency firm control over consumer ads: change in Rx regs more remote?.
FDA TO CONTROL CIGARETTE AD FORMAT AND CONTENT IN FINAL RULE to be published in the Federal Register during the week of Aug. 26 giving FDA authority to regulate cigarettes as devices delivering nicotine. Under the upcoming rule, FDA will dictate that print advertising for tobacco products in publications with 15% or greater youth readership be restricted to black-and- white text-only messages. The agency also will forbid use of tobacco product brand names on consumer items like caps or gym bags and use of brand names at sporting events.
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