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Pfizer is number one in pharmaceutical promotional expenses, according to Scott-Levin figures for 1995.

Executive Summary

PFIZER PROMOTIONAL EXPENDITURES OF $457.7 MIL. ARE NUMBER ONE IN INDUSTRY for 1995, according to Scott-Levin Associates. Pfizer spent $364 mil. on detailing and $93.7 mil. for meetings and events, according to Scott-Levin. Pfizer attributed the heavy promotional spending to the launch of six "major global products" in the 1990s.
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