Telecare "Medicall" phone card system could be compliance aid, company says.
TELECARE "MEDICALL" PHONE CARD FOR DRUG INFORMATION could be used as a compliance aid by pharmaceutical companies, the Long Island, N.Y. direct marketing firm Telecare suggests. "Each time the card is used, a compliance message can preface the topic selected for access," the firm reports. "Compliance may also be improved because the card offers the patient a chance to assume greater responsibility for his/her therapeutic outcome." Medicall is a plastic wallet card with a toll-free number that connects to pre-recorded topics. Medicall stores 5 to 15 messages, about 90 seconds each in duration. The system uses voice recognition to select from among the messages.
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