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Bayer to advertise three products on Physicians' Online computer service.

Executive Summary

BAYER TO ADVERTISE THREE Rx PRODUCTS ON PHYSICIANS' ONLINE, bringing the total number of company-sponsored ads to 21 on the computerized medical information service by early spring, up from about 13 in August. Tarrytown, N.Y.-based Physicians' Online signed up Bayer as a sponsor in mid-January. Bayer ads will be for its three branded products: Cipro (ciprofloxacin), Precose (acarbose) and Adalat CC (extended-release nifedipine). Bayer will be providing on line product information, articles, slide presentations and other materials, the company said.



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