BERGEN BRUNSWIG TARGETING "MEDICAL MINUTE" CABLE TV ADS AT CONSUMERS
BERGEN BRUNSWIG TARGETING "MEDICAL MINUTE" CABLE TV ADS AT CONSUMERS in a series of spots being developed jointly with various manufacturers. The ads typically feature a 40-second spot on wholesaler Bergen Brunswig's "Good Neighbor Pharmacy" network and a 20-second spot from a manufacturer on a specific medical condition. Miles Diagnostic, the first manufacturer to appear, provides information on diabetes and on Miles' Glucometer Elite portable blood glucose monitor.
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