Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



Executive Summary

AMERICAN MEDICAL TELEVISION/NBC EXPLORING 24-HOUR CABLE CHANNEL for AMT's medical programming, the networks said Aug. 26. "NBC intends to develop a greater presence for AMT with consumers and physicians through various means including potential distribution through Direct Broadcasting Satellite and a 24-hour cable channel," NBC said. NBC has upped its interest in AMT to 40% and is now the managing partner, the network said. The American Medical Association "continues as a programming resource and as a major partner in the venture," NBC added. AMT programming is currently broadcast on NBC's CNBC cable subsidiary on Saturdays and Sundays from 10 a.m. to 3 p.m. AMT also announced Aug. 26 that it has become a 50% partner in Pyramed Networks, the Physicians Interactive Network. Pyramed was formed as a joint venture between Hearst/ABC Viacom's Lifetime Medical TV and Interactive Health Network; Lifetime was recently merged into the joint venture ("The Pink Sheet" July 26, T&G-13). Pyramed expects to begin installing its first interactive units in physician's offices in September for test-marketing. The company said it "has attracted funding support from several pharmaceutical companies; five companies have made commitments for six of the seven available advertiser spots." Pyramed plans both to adapt AMT programming to the interactive format and to produce TV programs for AMT. Commenting on the two moves, AMA Exec VP James Todd said: "AMT has the opportunity of being the source of information on medical and healthcare issues." AMT is "the only current provider of health and medical television programming in the country," NBC said. The Novus Group, however, has announced plans for a 24-hour consumer-oriented health channel (see preceding T&G). AMT is planning to "expand its current capabilities to include CD-ROM multimedia accelerated learning, interactive programming and monthly specials on national health policy issues," NBC said. "Production is already under way on a special AMT program for physicians reviewing President Clinton's healthcare reform plan."

You may also be interested in...

Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data

Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011

FDA Skin Infections Guidance Spurs Debate On Endpoint Relevance

FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials

Shire Hopes To Sow Future Deals With $50M Venture Fund

Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts