Medicine label public service announcements
Executive Summary
Designed to educate consumers to the importance of reading labels on prescription and OTC medications before taking the products are currently being sponsored by the Council on Family Health and the Nonprescription Drug Manufacturers Association. The CFH print and broadcast campaign offers the message: "The medicine label. It's the first step to getting better." CFH Chairman and former FDA Commissioner Arthur Hull Hayes, MD, stars in the TV spot. The NDMA print campaign is headlined: "Why You Should Open Your Eyes Before You Open Your Mouth." The PSA is part of an ongoing antitampering message sponsored by NDMA in cooperation with FDA that has been ongoing since October 1991....
You may also be interested in...
Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011
FDA Skin Infections Guidance Spurs Debate On Endpoint Relevance
FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials
Shire Hopes To Sow Future Deals With $50M Venture Fund
Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth