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CardiSense newsletter

Executive Summary

For Cardizem and Cardizem SR users is available free on a quarterly basis from Marion Merrell Dow. The newsletter, which was introduced nationally in September, has approximately 200,000 subscribers so far. The newsletter is conceived as a tool to reinforce and augment physician discussions of lifestyle changes with angina/hypertension patients. No Cardizem product information is contained in the newsletter. MMD has been advertising CardiSense via spot TV ads in 16 major markets and newspaper ads, such as one that appeared in the Oct. 9 The New York Times. The ads feature a toll-free number, 1-800-235-LIFE. McCann healthcare publications in Chicago is publishing the newsletter for MMD... .
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PS019897

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