FDA/FTC cooperation
Executive Summary
Lou Morris, head of FDA's Division of Marketing, Advertising and Communications marketing practices and communications branch, has been on detail for two days a week to the Federal Trade Commission helping with marketing research studies used to develop evidence in cases of OTC drug advertising violations ("The Pink Sheet" April 29, p. 3). FDA may consider using these consumer perception tests in developing cases involving direct-to-consumer advertising of prescription drugs. Morris' detail could last for six months to one year.