Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

CHASE LABS OFFERING $3.00 PATIENT REBATE FOR GENERIC NIFEDIPINE

Executive Summary

The generic manufacturer mailed letters and coupon books to physicians and pharmacists in November to announce the availability of the patient rebates. Chase said that "high-prescribers" of Procardia were targeted in the mailing to physicians. "We trust that you will offer the refund coupons to your patients who are taking nifedipine," the letter to physicians states. "With the rising costs of health care and prescription medications these savings can be very important particularly for those patients who are older and on fixed incomes." The coupon books sent to physicians contains five refund coupons. Because of a successful challenge of Pfizer's patent, Chase Labs has exclusive generic marketing rights to the 10 mg dosage form until the Procardia patent expires Jan. 7, 1991. Chase is offering the rebate program up to that date. To support the rebate program, Chase is running ads in the Journal of the American Medical Association and the consumer health care publication Solutions for Better Health. The JAMA ad, which appears in the Dec. 5 issue, is addressed to "Procardia Prescribers" and asks physicians to "allow substitution with AB-rated nifedipine/Chase 10 mg soft-gel capsules and help your patients save money." The ad includes a coupon for a $3.00 rebate. The ad also includes an "800" phone number for physicians to order additional coupons and informs doctors that the rebate offer is also appearing in "selected" consumer journals. Chase said that it will also use public relations and direct mail campaigns to "call attention to the savings consumers may realize" from the rebate program.

You may also be interested in...



Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data

Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011

FDA Skin Infections Guidance Spurs Debate On Endpoint Relevance

FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials

Shire Hopes To Sow Future Deals With $50M Venture Fund

Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth

UsernamePublicRestriction

Register

LL111109

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel