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Kallir, Philips, Ross

Executive Summary

Acquires San Francisco-based medical/high tech advertising and public relations agency Rainoldi, Kerzner & Radcliffe. KPR, a healthcare advertising firm, says the acquisition expands its capabilities in pharmaceutical marketing, market and media research, and professional/educational programs. Rainoldi, Kerzner & Radcliffe will operate independently under its own name. Current capitalized billing for Rainoldi Kerzner & Radcliffe is $20 mil.; annual billing for KPR was over $20 mil. for 1989.
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PS017231

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