Ad campaign for Lexis Health Plan began Nov. 6 on TV and radio in Kansas City. The company, which launched the first TV ads for oral contraceptives last June, is offering $ 50 toward the cost of a medical examination, or a $ 10 rebate for women who have purchased a six-month supply of Lexis' generic oral contraceptive N.E.E. 1/35 (norethindrone and ethinyl estradiol). Like the earlier ads, the TV spots appearing on CBS affiliate KCTV, ABC affiliate KMBC-TV, independent station KZKC-TV and radio stations KXXR-AM and KCMD focus on the 50% difference in cost between N.E.E. 1/35 and the brandname products, Ortho's Ortho-Novum 1/35 and Syntex' Norinyl 1/35.
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