Schering's Fibre Trim
Executive Summary
The Federal Trade Commission in a Sept. 28 complaint charged that Schering's weight-loss and high-fiber claims for the product are "deceptive and unsubstantiated." Schering has 30 days to reply and may appear before the commission at a Nov. 28 hearing. FTC takes issue in particular with ads claiming that Fibre Trim is "a proven, natural way to lose weight," that it is "one of the best sources of dietary fiber," and that one serving provides 2.35 g of dietary fiber. Fibre Trim accounts for a 12.9% dollar share of the U.S. market for diet aids, according to Schering.