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Cholestyramine wars

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Executive Summary

Bristol-Myers is countering the recent launch of Warner-Lambert's confectionary cholesterol-lowering product Cholybar, which is being promoted as better tasting and more convenient, with a new low calorie product that uses Nutrasweet for a sweetener. The new product, Questran Light, was approved Dec. 5 and will be launched "soon," Bristol-Myers said. The company said that Questran Light will carry a "comparable" price to Questran.

Bristol-Myers is countering the recent launch of Warner-Lambert's confectionary cholesterol-lowering product Cholybar, which is being promoted as better tasting and more convenient, with a new low calorie product that uses Nutrasweet for a sweetener. The new product, Questran Light, was approved Dec. 5 and will be launched "soon," Bristol-Myers said. The company said that Questran Light will carry a "comparable" price to Questran.

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