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Mineral Ice

Executive Summary

Bristol-Myers purchases the OTC topical analgesic brand from The Biopractic Group. The second leading topical analgesic in the U.S., behind Pfizer's Ben-Gay, the gel product will complement Bristol's presence in the internal analgesic market with the Bufferin, Nuprin and Excedrin brands. Previously, Mineral Ice was distributed through brokers....
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PS014649

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