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Centocor in Europe

Executive Summary

Detail force is being established to sell Centocor cardiovascular diagnostic imaging products in Europe. Based in Leiden, The Netherlands, the sales effort initially will be directed at selected common market countries such as BeneLux and Germany, Centocor said. The sales force will be assembled and directed by Michael Bouillet, who joined Centocor in 1988 as VP-image product marketing and sales. Bouillet previously was president of U.S. radiopharmaceutical distributor Syncor. Initial focus in Europe will be the launch of Myoscint and Fibriscint.
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