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Tylenol gelcaps

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Executive Summary

McNeil promoting acetaminophen line extension through TV and print consumer ad campaign created by Saatchi & Saatchi Compton. Company is supporting the ads with physician and consumer sampling. Launched in May, the gelcap, or pill with gelatin coating, formulation is about one-third smaller than the discontinued Tylenol caps. Gelatin coating is supplied by Lilly.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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