Aspirin ads
Executive Summary
Corrective advertisements about the use of aspirin for prevention of first heart attacks will not be required by FDA, Commissioner Young told a March 9 press briefing. "We thought about [whether it] would be helpful to put out [a corrective] ad saying 'Don't do it,' and we decided not to because we felt that saying 'Don't do it' would heighten the 'Do it' portion of the message," Young said.
Corrective advertisements about the use of aspirin for prevention
of first heart attacks will not be required by FDA, Commissioner
Young told a March 9 press briefing. "We thought about [whether it]
would be helpful to put out [a corrective] ad saying 'Don't do it,'
and we decided not to because we felt that saying 'Don't do it'
would heighten the 'Do it' portion of the message," Young said.
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