OTC CONTRACEPTIVE SUPPOSITORY 20% MARKET SHAREhas
OTC CONTRACEPTIVE SUPPOSITORY 20% MARKET SHAREhas remained unchanged despite competition from VLI's Today contraceptive sponge, the Federal Trade Commission (FTC) said in a July 31 letter to Thompson Medical. Rejecting a petition filed by Thompson last December seeking to lift some promotional restrictions placed on the Encare contraceptive products by FTC, the Commission noted that "despite the 1983 introduction of the sponge, the market share for contraceptive suppository products, such as Encare, has remained at about 20% since 1980." Thompson Medical had petitioned FTC to eliminate five parts of an August 1982 order requiring the firm to make certain disclosure statements in its print, radio and television ads for Encare. Thompson Medical had asserted in the petition that the mamdatory comparison of Encare efficacy to foam "serves only to provide Today Sponge with a strong competitive edge" since the market share of foam has declined subsequent to 1980. Commenting on the firm's market share argument, MC added that "the petition presents no evidence to indicate that the sponge has gained its share of the market because the Encare affirmative disclosures have discouraged consumers from purchasing Encare." FTC also stated "that there has been [no] change in fact to the effect that consumers buying Encare may no longer use the effectiveness of foam as a benchmark with which to compare effectiveness." In denying Thompson Medical's petition, FTC stated that "the commission finds that petitioner has not shown any change in fact to indicate that today's consumers no longer need to be put on notice through advertising of the side effects, efficacy and usage distinction of Encare."
You may also be interested in...
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011
FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials
Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth