Rydelle Labs
Executive Summary
The S. C. Johnson subsidiary recently introduced its first OTC product -- Fiberall Bulk Laxative. The launch of the sugar free dietary laxative, which contains psyllium hydrophilic mucilloid (fiber) and wheat bran, is being supported by television advertising campaign and a sampling program targeted to physicians. Trial size units are also being made available to the trade, the firm notes.
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